Privacy Policy

Principles for handling your personal data

We are Pertina Group a.s., with registered office at Kaprova 42/14, Staré Město, 110 00 Prague 1, identification number: 18043160, registered in the Commercial Register kept by the Municipal Court in Prague, Section B, Insert 27940.

We operate an e-shop on the website

We process some personal data for the sale of goods and operation of our website.

The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) ("GDPR")


I. Processing of personal data

a) Processing of personal data in case of purchase

If you make a purchase with us, we will work with the data you fill in. These are mainly billing data: name, surname, address, telephone number, e-mail address.

For what reason?

We need to process personal data to fulfil our contract - to deliver our goods to you. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your questions.

We will also process personal data to fulfil our legal obligations (mainly for accounting and tax purposes, or to deal with complaints, etc.).

On what legal basis do we process personal data?

The processing is based on Article 6(1)(b) GDPR - performance of a contract and Article 6(1)(c) GDPR - performance of our legal obligation.

How long will we process personal data?

For the duration of the performance of our service and thereafter for a period of 10 years from the last time such service was provided or goods were supplied.


b) Newsletters (commercial communications)

If you are a purchasing customer and you have not blocked us from doing so at the time of purchase, we will use your email address to send you our newsletter.

On what legal basis?

Section 7(3) of Act No. 480/2004 Coll. on certain information society services allows us to do so, unless you have prohibited us from doing so at the time of purchase.

How long will we process personal data?

10 years from your last purchase. You can unsubscribe from the mailing at any time via email or contact us at:


II. Who gets access to the data?

Companies and others who work for us to help us run our e-shop and need to work with your data may access your data to the extent reasonable and necessary for the performance. These include:

  • the operator of the UpGates e-shop platform, EVici webdesign s.r.o., registration number: 285 98 661;
  • companies involved in the dispatch of goods, in particular Mail Step a. s., ID No.: 61859109;
  • companies involved in the provision of payments, in particular Raiffeisenbank a.s., ID No. 49240901, PayU S.A., ul. Grunwaldzka 186, 60-166 Poznań, Republic of Poland, NIP: 779-23-08-495, WISE EUROPE S.A, Firm Reference 900507, Rue du Trône 100, 3rd floor, 1050 Brussels, Belgium.


Your personal data may also reach the following other entities:

  • carriers of your choice if they deliver your parcel, in particular Czech Post, s.p., ID No.: 47114983, Zásilkovna s.r.o., ID No.: 28408306, General Logistics Systems Czech Republic s.r.o. (i.e. GLS), ID No.: 26087961


We process personal data only in the territory of the European Union.


III. What else you should know

We do not have a designated Data Protection Officer.

If you have any questions about your personal data, please contact us at


IV. Use of cookies

Cookies are text files containing a small amount of information, they are tiny pieces of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognises them on each subsequent visit.

We use them to try to best meet your needs - to distinguish you from other users, to show you ads that are interesting and relevant to you, to help you log in to your profile so you don't have to enter your login details over and over again.

We use either permanent or temporary cookies. Permanent cookies are stored in your browser until they expire, unless you delete them yourself before then. In contrast, temporary cookies expire the moment you close your browser.

We also use third-party cookies. These are those that are set on a website other than ours. In particular, these are cookies for the purpose of targeted marketing, for example, if you click on the "Like" button on a social networking website, this button may download cookies that the operator of these social networks can retrieve and use further, in particular for the most accurate advertising tailored directly to you.

Cookies perform a variety of tasks, such as enabling you to navigate between websites efficiently, remembering your preferences and generally improving the user experience. They can also ensure that the ads you see online are better tailored to you and your interests.

We use the following cookies on the website:

  • Necessary cookies: these are required for the operation of the website, for example, to allow you to log into secure areas of the site and other basic functionality of the site. This category of cookies cannot be disabled.
  • Analytical/statistical cookies: these cookies allow us, for example, to recognise and track the number of visitors and to monitor how our visitors use the website. They help us to improve the way the site works, for example by enabling users to easily find what they are looking for. We only run these files with your prior consent.
  • Advertising cookies: these are used to track preferences and allow you to see advertising and other content that best matches your interests and online behaviour. We only run these cookies with your prior consent.

Please note that third parties (including, for example, external service providers) may also use cookies and/or access data collected by cookies on the website.

Cookies used:

The cookies collected may be processed by other processors, in particular:

  • Google Analytics, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
  • Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02X525, Ireland
  •, a.s., Radlická 3294/10, 150 00 Prague, Smíchov.

Further information about cookies and a current list of cookies can be found via individual web browsers, most often under Developer Tools.

Consent can be expressed via a check box contained in the so-called cookie bar. You can subsequently refuse cookies in your browser settings or set your browser to use only some of them.

For more information on managing cookies in individual browsers, please visit the following links:


V. Your rights in relation to the processing of personal data

The GDPR gives you, among other things, the right to contact us and request information about what personal data we process about you, to request access to this data and have it updated or corrected, or to request a restriction on processing, to request a copy of the personal data we process, to request that we delete your personal data in certain situations, and in certain cases you have the right to data portability. You can object to processing on the basis of legitimate interest.

If you believe that we are not handling your data correctly, you have the right to lodge a complaint with the Data Protection Authority or take your claims to court.

These terms and conditions are effective from 1.6.2023